为什么我终将离开,因为我是“废柴”老板

Mark Fang
CEO of FundStone
"Great leaders don't hire people to tell them what to do; they hire people to tell them what to do."
“伟大的领导者不是找出最强的人,而是找出最适合的人。”
– Steve Jobs 史蒂夫 乔布斯
在过去两年的时间里,我与大量珠宝包装行业的从业人士进行了无数次的交流与沟通。每当我询问他们对珠宝包装行业老板的看法时,大部分人都会将老板分为两类:专业型和营销型。
我认为这种分类过于简单且片面,虽然每个老板的经营模式都有其多维度的特征,更为合理的方式是根据老板的战略视野、市场定位、管理风格以及核心能力来进行综合分类,这不仅能更清晰地描述老板的特点,也能帮助我们理解老板在企业中扮演的角色:
1、专业型老板(技术驱动型):这种老板专注于产品的技术和工艺,这使得他们能够在高端市场上占有一席之地。特别是在珠宝包装这样的领域,高质量的设计和工艺能够给品牌带来强大的附加值。然而,他们在市场营销方面往往不够强大。过于依赖技术和产品本身,容易导致“工艺过度,市场欠缺”的局面,难以扩大市场份额。
2、营销型老板(市场导向型):营销型老板通常在品牌建设和市场推广上花费更多精力,擅长通过各种渠道(社交媒体、广告、线上平台等)迅速提升品牌曝光度,并通过大规模生产降低成本。尽管他们能够快速占领市场,但这也导致他们往往缺乏差异化,容易陷入同质化竞争,甚至可能陷入价格战的泥潭,导致品牌定位模糊、客户忠诚度较低。
3、操作型老板(执行导向型):这类老板注重高效的运营和管理,确保公司能够保持平稳运转,依靠精细化的生产和资源调配积累一定的市场份额。他们擅长用稳定的运营模式来维持日常业务,但这种模式的限制性也很明显。在市场快速变化的背景下,他们可能反应迟缓,缺乏足够的创新动力,因此很难突破瓶颈,发展得更远。
4、社会型老板(情感驱动型):这一类老板的经营方式最具“人情味”,他们的企业往往基于个人情感或社会责任感来经营,而非完全依赖专业能力或市场营销。这种类型的老板可能没有很强的技术或营销能力,但通过与客户的情感连接和品牌故事塑造,能够建立较为独特的市场定位。虽然这种情感驱动的模式可能难以在规模上做得更大,但它却能在小范围内吸引忠诚的客户群体。
5、战略型老板(创新战略型):这种老板非常具有前瞻性,他们不仅关注珠宝包装的本身,还通过跨界合作、创新等手段,打造出一个具有差异化竞争力的品牌。创新型老板通常能够整合其他行业的资源,如奢侈品、艺术、环保等,推动珠宝包装产业的创新和升级。但这种类型的老板通常需要大量的投资和精力,且在短期内可能面临较大的成本压力和不确定性,这也是最“烧老板”的类型。
如果你身处这个行业,请为你自己或者你的老板投上宝贵的一票。
这就引出一个有趣的问题:老板在能力与自我认知之间面临的挑战
在珠宝包装行业中,由于过去的成功,许多老板的思维往往会受到既有经验和惯性模式的限制。这使得他们很难接受新的思维方式和管理理念,甚至在面对行业变革时,依然无法突破原有的经营模式和业务边界。
在短期内,这种依赖传统经营模式的方式似乎能够维持公司运转,但当市场需求变化或行业发生突变时,许多老板却难以适应挑战。更糟糕的是,老板们往往没有意识到自身能力的不足,依然停留在原有的思维框架里,难以做出有效的调整。
有些老板或许隐约意识到这一点,于是拼尽全力去学习和提升自己。但也有老板,在学习的过程中,并未真正思考如何提升自己,而是把学习当作结交人脉的途径,甚至在一些场合中被视作“韭菜”,被一些“高手”牵着走,结果并未获得真正有价值的知识或经验。
幸好,FundStonePak®进入这个行业的时间不久,正因如此,我们意识到在自我认知与能力提升上有着巨大的空间和需求。我经常问自己:
我是哪一种老板?
同事们说我正在从第五种类型升级到第六种:废柴型老板,我更喜欢称呼自己为:支持型老板
作为“支持型老板”,我的目标是赋能团队,而不是单纯控制团队。在我带领FundStonePak®的这段时间里,我不断努力从“控制者”转变为“赋能者”。让团队深刻理解:老板的能力是有限的,而我更愿意站在背后,全力支持并信任团队的执行。
FundStonePak®愿意为团队提供资源、支持并创造一个充满信任和合作的工作环境。我希望每一位团队成员都能充分发挥个人优势,互相补充,共同推动公司向更高目标发展。真正的强大不是依赖一个人的力量,而是集结所有人的智慧和力量。
在这里,我们正在寻找那些充满激情、能够主动承担责任、并且具备创新精神的人。我们注重团队合作,重视每一个人的成长和发展。我们相信,每个人都有无限的潜力,关键在于如何激发和利用。如果你是一个具有高度自驱力,喜欢在一个充满挑战与机遇的环境中工作的候选人,那么你将与我们一起成长,并取得突破。
有这样的你在,
我还留着干嘛?
以下是招聘广而告之
我会为FundStonePak®担任不超过两年的牛马,直到你准备好接过这份责任。
你快来帮我。
请发送简历至:contact@fundstonepak.com
本系列其他文字:
- 世界这么大,一起去看看(二)- 2025/03/15
- 世界这么大,一起去看看(一)- 2025/03/15
- 香港25春展之后的思考(二) - 2025/03/10
- 香港25春展之后的思考(一) - 2025/03/08
- 为什么我终将离开,因为我是“废柴”老板 - 2025/02/20
- 如果有天我离开了 FundStonePak,希望不会有任何影响 - 2025/01/30
- FundStonePak的故事起源 - 2024/12/28
Why I Will Leave: Because I Am the "Incompetent Boss"

Mark Fang
CEO of FundStone
"Great leaders don't hire people to tell them what to do; they hire people to tell them what to do."
– Steve Jobs
Over the past two years, I have engaged in countless conversations with professionals in the jewelry packaging industry. When I asked them about their views on the types of bosses in this field, most people would categorize them into two types: the technical expert and the marketing expert.
However, I believe this classification is too simplistic and one-dimensional. While each boss's business model has multi-dimensional characteristics, I believe a more reasonable approach is to classify bosses based on their strategic vision, market positioning, management style, and core competencies. This not only gives a clearer description of their characteristics but also helps us understand the roles they play within their companies.
1.Technical Expert Boss (Technology-Driven): This type of boss focuses on product technology and craftsmanship, which allows them to secure a position in the high-end market. Especially in the jewelry packaging industry, high-quality design and craftsmanship can add significant value to a brand. However, they often lack strength in marketing. Over-reliance on technology and the product itself can result in "excessive craftsmanship, lacking in market reach," making it difficult to expand market share.
2.Marketing Expert Boss (Market-Oriented): Marketing-focused bosses invest more in brand building and market promotion, excelling in quickly boosting brand visibility through various channels (social media, advertisements, online platforms) and reducing costs through large-scale production. While they can quickly capture the market, this often leads to a lack of differentiation and makes them prone to homogeneous competition. They may even fall into price wars, resulting in unclear brand positioning and low customer loyalty.
3.Operational Boss (Execution-Oriented): This type of boss emphasizes efficient operations and management, ensuring the company runs smoothly, relying on meticulous production and resource allocation to build a certain market share. They excel in maintaining daily operations with a stable model, but this approach has clear limitations. In a rapidly changing market, they may be slow to respond and lack sufficient innovation, making it difficult to break through bottlenecks and grow further.
4.Social Boss (Emotionally-Driven): These bosses lead with a "human touch." Their business often operates based on personal emotions or a sense of social responsibility rather than solely relying on technical expertise or marketing skills. They may not possess strong technical or marketing abilities, but by connecting emotionally with customers and creating brand stories, they can establish a unique market position. While this emotionally-driven model may struggle to scale, it can attract a loyal customer base within a smaller scope.
5.Strategic Boss (Innovative Strategy): This type of boss is highly forward-thinking. They not only focus on the jewelry packaging itself but also use cross-industry collaboration and innovation to create a brand with differentiated competitive advantages. Strategic bosses typically integrate resources from other industries like luxury goods, art, and sustainability to drive innovation and upgrades in the jewelry packaging sector. However, this type often requires substantial investment and effort, and in the short term, they may face significant cost pressures and uncertainties. This is the most "resource-draining" type of boss.
If you're in this industry, take a look at your own boss and cast your vote for the type you believe they fall into.
This leads to an interesting question: The challenge bosses face between ability and self-awareness.
In the jewelry packaging industry, many bosses, due to past successes, often find their thinking limited by existing experiences and traditional patterns. This makes it difficult for them to accept new ways of thinking and management concepts, even when facing industry changes. In the short term, relying on traditional business models seems to keep the company running, but when market demands change or the industry undergoes a sudden shift, many bosses struggle to adapt to challenges. Even worse, they often fail to recognize their own inadequacies and remain trapped in old thinking frameworks, making it hard to adjust effectively.
Some bosses may have a vague awareness of this and strive to learn and improve. However, there are also those who, during the learning process, fail to reflect on how to enhance themselves and instead use learning as a way to build connections. In some cases, they are seen as "the gullible ones," being led astray by "experts," only to gain little real knowledge or experience.
Fortunately, our relatively recent entry into the industry has allowed us to recognize the enormous space and need for self-awareness and ability enhancement. I often ask myself:
Which type of boss am I?
My colleagues say I'm upgrading from the fifth type to the sixth: the "Incompetent Boss." I prefer to call myself: a "Supportive Boss."
As a "supportive boss," my goal is to empower the team, not just control them. Over my time leading FundStonePak®, I have constantly worked to shift from being a "controller" to an "empowerer." I want the team to deeply understand that my abilities are limited, and I’m much more willing to stand behind them, fully supporting and trusting the team's execution.
FundStonePak® is committed to providing resources, support, and creating an environment of trust and collaboration for the team. I hope that every team member can fully leverage their individual strengths, complement one another, and work together to push the company toward higher goals. True strength doesn’t rely on one person’s power; it’s about gathering the wisdom and power of everyone.
Here, we are looking for people who are passionate, take initiative, and possess an innovative spirit. We emphasize teamwork and value each individual’s growth and development. We believe that everyone has unlimited potential, and the key lies in how we stimulate and harness it. If you are someone with high self-motivation, who thrives in an environment full of challenges and opportunities, you will grow with us and achieve breakthroughs.
With someone like you on board,
What do I still need to stay for?
I will serve FundStonePak® as a worker for no more than two years until you are ready to take over this responsibility.
Please send your resume to: contact@fundstonepak.com
Other Articles in This Series:
- The world is vast, Let’s explore it together! (Part 2) - 2025/03/15
- The world is vast, Let’s explore it together! (Part 1) - 2025/03/15
- Reflections After the Hong Kong Spring Fair 2025 (Part 2) - 2025/03/10
- Reflections After the Hong Kong Spring Fair 2025 (Part 1) - 2025/03/08
- Why I Will Leave: Because I Am the "Incompetent Boss" - 2025/02/20
- If One Day I Leave FundStonePak, I Hope It Won't Have Any Impact - 2025/01/30
- The Story of FundStonePak - 2024/12/28